Which KPIs can I measure?

The Metrics app (MTX) has the following 16 built-in KPIs for you to add to your Dashboards:

Metric

Info

Notes

Actual (example)

Target (example)

USE

User Engagement

The % of users who logged in.

50%

12%

USS

User Sessions

The count of user sessions.

100

93

APU

Apps used

The % of active apps logged into by users.

80%

40%

TPE

Touchpoint emails sent

The count, across all WKFs and Apps

1,000

23,985

TPS

Touchpoint SMS sent

The count, across all WKFs and Apps

500

23

CPE

Campaign emails sent

The count, across all WKFs and Apps

1,000

23,985

CPS

Campaign SMS sent

The count, across all WKFs and Apps

500

23

EVR

Events run

The count, across all WKFs and Apps

2

0

GES

Global Engagement Score

The mean average engagement score across all relevant students.

50

55

FCR

Form Completion Rate

The % of forms completed out of forms served.

35%

26%

BCT

Booking Completion Rate

The % of bookings completed out of booking forms served.

45%

45%

TCTR

Touchpoint Clickthrough Rate

The % clickthrough rate of Email TPs.

10%

12%

CCTR

Campaign Clickthrough Rate

The % clickthrough rate of Email campaigns.

25%

20%

E2A

Enquiry to Application

The % of how many enquiries go on to apply.

15%

10%

A2E

Application to enrolment

The % of how many applicants go on to enrol.

30%

30%

PAC

Prospect Acquisition Count

The count of how many new students arrive each month.

1,200

1,500

END.

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