Short answer - YES!

The CRM supports Google Analytics integration on its public pages (such as booking forms). This will allow you to collect data on how your potential students are behaving. We don't support Google Analytics integration on internal CRM pages (anything you have to log in to see).

These are the apps that support Google Analytics at the moment:

  • Applications (APS)

  • Enquiries (ENQ)

  • Event Manager (EVM)

  • Pre Application Open Days (POD)

  • Prospectus Requests (PRQ)

  • Rapid Response (RAP)

Depending on the application you may find that this is something the CRM Support team will have to do for you. All we need is your Google Analytics code snippet. It might look something like this:

// <![CDATA[
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');ga('create', 'UA-12345678-9', 'www.example.com');
ga('require', 'linkid', 'linkid.js');
ga('send', 'pageview');
// ]]>

If you have any questions about implementing Google Analytics you can always raise a support ticket and someone in our fabulous CRM Support team will help you out.

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