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Super segments - fields to filter by
Super segments - fields to filter by

Creating a super segment in Campaign Manager is easier to do when you know which fields to use - see all filters listed by app.

Dom Yeadon avatar
Written by Dom Yeadon
Updated over a week ago

A super segment finds students who have taken part in many activities, such as 'made an enquiry', 'attended an open day', 'applied for 2020 entry', and then 'enrolled'.
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Create your own super segment in seconds:

(Image above: this is what a super segment looks like; note that each filter is searching inside a different app.)

Creating a super segment is easier to do when you know which fields to use from each app. This article lists the apps you can filter by and the fields you can use in each app:

AOD - Applicant Open Days

Bookable . . . . . . . . . . ie: "yes"
Booked Open Day Date . . . . ie: "3 Jul 2019"
Booked Open Day ID . . . . . ie: "2544"
Booked Open Day Name . . . . ie: "New Forest Applicant Day"
Booking Status . . . . . . . ie: "Attended"
Course Code . . . . . . . . ie: "P0980980"
Course Group Code . . . . . ie: "ARCH-20"
Course Name . . . . . . . . ie: "French History"
Form . . . . . . . . . . . . ie: "UG web form(ID:7070.01"
Interview . . . . . . . . . ie: "yes"
Level of Study . . . . . . . ie: "Undergraduate"
Occurrence . . . . . . . . . ie: "Applicant Days 2020 (ID:4585)"
UCAS Course Code . . . . . . ie: "C878"
Year of Entry . . . . . . . ie: "2020"

APS - Applications

Course title . . . . . . . . ie: "Computer Science"
Date Created . . . . . . . . ie: "3 Jul 2019"
Deferred . . . . . . . . . . ie: "Yes"
Enrolled . . . . . . . . . . ie: "Yes"
Entry Source . . . . . . . . ie: "UCAS"
Form . . . . . . . . . . . . ie: "UG web form(ID:7070.01)"
Intake Month/Year . . . . . ie: "September 2019"
Level of Study . . . . . . . ie: "Undergraduate"
Occurrence . . . . . . . . . ie: "Passive UG Applications (ID:4585)"
Qty Enrolled . . . . . . . ie: "1"
Qty Submitted . . . . . . . ie: "2"
Residency Status . . . . . . ie: "Home"
Status . . . . . . . . . . . ie: "Declined"
Year of Entry . . . . . . . ie: "2020"

ENQ - Enquiries

 Category . . . . . . . . . . ie: "Admissions"
Channel . . . . . . . . . . ie: "IEM"
Enquiry date . . . . . . . . ie: "Sat 03 Jan 2019"
Form . . . . . . . . . . . . ie: "UG web form(ID:7070.01"
Feedback . . . . . . . . . . ie: "good"
Occurrence . . . . . . . . . ie: "Domestic Enquiries (ID:4586)"
Open/Closed . . . . . . . . ie: "Closed"
Owner . . . . . . . . . . . ie: "Sally Smith"
Priority . . . . . . . . . . ie: "Yes"
Status . . . . . . . . . . . ie: "New"
Updated date . . . . . . . . ie: "Thu 03 Jan 2019"

EVM - Event Manager

Booked Event Date  . . . . . ie: "3 Jul 2019"
Booked Event ID . . . . . . ie: "12345"
Booked Event Name. . . . . . ie: "New Forest Student Led Tour"
Booking Status . . . . . . . ie: "Not Attended"
Course Code . . . . . . . . ie: "P0980980"
Form . . . . . . . . . . . . ie: "UG web form(ID:7070.01)"
Level of Study . . . . . . ie: "Undergraduate"
Occurrence . . . . . . . . . ie: "Student Tours (ID:4585)"
UCAS Course Code . . . . . . ie: "C878"
Year of Entry . . . . . . . ie: "2020"
custom_custom_varchar_1 . . ie: "hello"
custom_custom_varchar_2 . . ie: "hello"
custom_custom_varchar_3 . . ie: "hello"
custom_custom_varchar_4 . . ie: "hello"
custom_custom_varchar_5 . . ie: "hello"

MEC - Mobile Event Capture

Course Code  . . . . . . . . ie: "P0980980"
Course Name . . . . . . . . ie: "French History"
Created date . . . . . . . . ie: "Sat 03 Jan 2019"
Enquiry Source . . . . . . . ie: "Register your interest"
Event Name . . . . . . . . . ie: "Student Fair"
Form . . . . . . . . . . . . ie: "RAP - UK Enquiries (ID:6703.01)"
Level of Study . . . . . . . ie: "Undergraduate"
Location . . . . . . . . . . ie: "O2 Arena London"
Occurrence . . . . . . . . . ie: "International Events (ID:4586)"
Subject Name . . . . . . . . ie: "Art and Design"
UCAS Course Code . . . . . . ie: "C878"
Year of Entry . . . . . . . ie: "2020"
custom_int_1 . . . . . . . . ie: "1234"
custom_int_2 . . . . . . . . ie: "1234"
custom_int_3 . . . . . . . . ie: "1234"
custom_date_1 . . . . . . . ie: "Sat 03 Jan 2019"
custom_date_2 . . . . . . . ie: "Sat 03 Jan 2019"
custom_custom_varchar_1 . . ie: "hello"
custom_custom_varchar_2 . . ie: "hello"
custom_custom_varchar_3 . . ie: "hello"
custom_custom_varchar_4 . . ie: "hello"
custom_custom_varchar_5 . . ie: "hello"
custom_text_1 . . . . . . . ie: "I would like to..."
custom_text_2 . . . . . . . ie: "I would like to..."

POD - Pre-applicant Open Day

Booked Open Day Date . . . . ie: "3 Jul 2019"
Booked Open Day ID . . . . . ie: "12345"
Booked Open Day Name . . . . ie: "New Forest Open Day"
Booking Status . . . . . . . ie: "Attended"
Course Code . . . . . . . . ie: "P0980980"
Course Group Code . . . . . ie: "ARCH-20"
Course of Interest . . . . . ie: "French History"
Form . . . . . . . . . . . . ie: "UG web form(ID:7070.01"
Level of Study . . . . . . ie: "Undergraduate"
Occurrence . . . . . . . . . ie: "PG Open Days (ID:4585)"
UCAS Course Code . . . . . . ie: "C878"
Year of Entry . . . . . . . ie: "2020"
custom_int_1 . . . . . . . . ie: "1234"
custom_int_2 . . . . . . . . ie: "1234"
custom_int_3 . . . . . . . . ie: "1234"
custom_date_1 . . . . . . . ie: "Sat 03 Jan 2019"
custom_date_2 . . . . . . . ie: "Sat 03 Jan 2019"
custom_custom_varchar_1 . . ie: "hello"
custom_custom_varchar_2 . . ie: "hello"
custom_custom_varchar_3 . . ie: "hello"
custom_custom_varchar_4 . . ie: "hello"
custom_custom_varchar_5 . . ie: "hello"
custom_text_1 . . . . . . . ie: "I would like to..."
custom_text_2 . . . . . . . ie: "I would like to..."

PRQ - Prospectus Requests

 Course Code  . . . . . . . . ie: "P0980980"
Course Name . . . . . . . . ie: "French History"
Created date . . . . . . . . ie: "Thu 03 Jan 2019"
Delivery Method . . . . . . ie: "Post"
Enquiry Source . . . . . . . ie: "Register your interest"
Form . . . . . . . . . . . . ie: "Rap - UK Enquiries (ID:6703.01)"
Level of Study . . . . . . ie: "Undergraduate"
Occurrence . . . . . . . . . ie: "PG Open Days (ID:4585)"
Subject Name . . . . . . . . ie: "Art and Design"
UCAS Course Code . . . . . . ie: "C878"
Year of Entry . . . . . . . ie: "2020"
custom_int_1 . . . . . . . . ie: "1234"
custom_int_2 . . . . . . . . ie: "1234"
custom_int_3 . . . . . . . . ie: "1234"
custom_date_1 . . . . . . . ie: "Sat 03 Jan 2019"
custom_date_2 . . . . . . . ie: "Sat 03 Jan 2019"
custom_custom_varchar_1 . . ie: "hello"
custom_custom_varchar_2 . . ie: "hello"
custom_custom_varchar_3 . . ie: "hello"
custom_custom_varchar_4 . . ie: "hello"
custom_custom_varchar_5 . . ie: "hello"
custom_text_1 . . . . . . . ie: "I would like to..."
custom_text_2 . . . . . . . ie: "I would like to..."

RAP - Rapid Response

 Course Code  . . . . . . . . ie: "P0980980"
Course Name . . . . . . . . ie: "French History"
Created date . . . . . . . . ie: "Thu 03 Jan 2019"
Enquiry Source . . . . . . . ie: "Register your interest"
Form . . . . . . . . . . . . ie: "Rap - UK Enquiries (ID:6703.01)"
Level of Study . . . . . . ie: "Undergraduate"
Occurrence . . . . . . . . . ie: "PG Open Days (ID:4585)"
Subject Name . . . . . . . . ie: "Art and Design"
UCAS Course Code . . . . . . ie: "C878"
Year of Entry . . . . . . . ie: "2020"
custom_int_1 . . . . . . . . ie: "1234"
custom_int_2 . . . . . . . . ie: "1234"
custom_int_3 . . . . . . . . ie: "1234"
custom_date_1 . . . . . . . ie: "Sat 03 Jan 2019"
custom_date_2 . . . . . . . ie: "Sat 03 Jan 2019"
custom_custom_varchar_1 . . ie: "hello"
custom_custom_varchar_2 . . ie: "hello"
custom_custom_varchar_3 . . ie: "hello"
custom_custom_varchar_4 . . ie: "hello"
custom_custom_varchar_5 . . ie: "hello"
custom_text_1 . . . . . . . ie: "I would like to..."
custom_text_2 . . . . . . . ie: "I would like to..."

Surveys

Occurrence  . . . . . . . . ie: "Domestic Surveys (ID: 1050)"
Survey . . . . . . . . . . ie: "Open Day Feedback Survey (ID: 1194)"
Answers submitted . . . . . ie: "Email from NFU"

A super segment of course also includes these fields from the Student Record Card in Student Database:
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SDB - Student Database

Address 1 . . . . . . . . . . . . . . ie: "5 Brock St"
Address 2 . . . . . . . . . . . . . . ie: "Green Park"
Age . . . . . . . . . . . . . . . . . ie: "19"
Consent . . . . . . . . . . . . . . . ie: "Open Day Consent"
Country . . . . . . . . . . . . . . . ie: "United Kingdom"
County . . . . . . . . . . . . . . . ie: "Dorset"
Course of interest - ever . . . . . . ie: "Midwifery"
Course of interest - most recent . . ie: "Adult Nursing"
Course Tag - ever . . . . . . . . . . ie: "tagA"
Course Tag - most recent . . . . . . ie: "tagB"
CRM ID . . . . . . . . . . . . . . . ie: "1234567"
Date Created . . . . . . . . . . . . ie: "10 April 2020"
Date Modified . . . . . . . . . . . . ie: "11 June 2020"
Date of Birth . . . . . . . . . . . . ie: "2 February 2002"
Death/Fraud . . . . . . . . . . . . . ie: "Yes"
Disability . . . . . . . . . . . . . ie: "2-Blind/partially sighted"
Email Address . . . . . . . . . . . . ie: "jswayne@example.org"
Engagement Score . . . . . . . . . . ie: "150"
Ethnicity . . . . . . . . . . . . . . ie: "Other White background"
Faculty . . . . . . . . . . . . . . . ie: "School of Health"
First Name . . . . . . . . . . . . . ie: "Joli"
Form . . . . . . . . . . . . . . . . ie: ""
Gender . . . . . . . . . . . . . . . ie: "Female"
Last contacted . . . . . . . . . . . ie: "8 August 2020"
Last Name . . . . . . . . . . . . . . ie: "Swayne"
Level of Study . . . . . . . . . . . ie: "Undergraduate"
Likelihood . . . . . . . . . . . . . ie: "30%"
Marketing Unit . . . . . . . . . . . ie: "Student Admissions"
MIS ID . . . . . . . . . . . . . . . ie: "NFU8873883"
Mobile . . . . . . . . . . . . . . . ie: "0777555557"
Nationality . . . . . . . . . . . . . ie: "British"
Note Content . . . . . . . . . . . . ie: "interested in deferring"
Note Type . . . . . . . . . . . . . . ie: "Meeting"
Occupation . . . . . . . . . . . . . ie: "student"
Opted in to Email . . . . . . . . . . ie: "Yes"
Opted in to Phone . . . . . . . . . . ie: "Yes"
Opted in to Postal . . . . . . . . . ie: "No"
Opted in to SMS . . . . . . . . . . . ie: "Yes"
Persona . . . . . . . . . . . . . . . ie: "Wise Owl (ID:4)"
Postcode . . . . . . . . . . . . . . ie: "BH2 5BD"
Prospect Status . . . . . . . . . . . ie: "warm"
PRV Account Created . . . . . . . . . ie: "Yes"
Region . . . . . . . . . . . . . . . ie: "Europe"
Responsible . . . . . . . . . . . . . ie: "Lee Brock (User ID:1234)"
Source . . . . . . . . . . . . . . . ie: "Unibuddy"
Source App . . . . . . . . . . . . . ie: "RAP: Domestic Enquiries (1234)"
Stage . . . . . . . . . . . . . . . . ie: "2 - Engaged"
Subject of interest - ever . . . . . ie: "Health"
Subject of interest - most recent . . ie: "Health"
Tag . . . . . . . . . . . . . . . . . ie: "camp1278 - did not open"
Team . . . . . . . . . . . . . . . . ie: "North Team B"
Telephone . . . . . . . . . . . . . . ie: "01202477855"
Title. . . . . . . . . . . . . . . . .ie: "Miss"
Topic. . . . . . . . . . . . . . . . .ie: "Careers (optional)"
Town. . . . . . . . . . . . . . . . . ie: "camp1278 - did not open"
UCAS ID . . . . . . . . . . . . . . . ie: "988999499388"
ULN . . . . . . . . . . . . . . . . . ie: "1878545888"
UTM Campaign . . . . . . . . . . . . ie: "openJul20"
UTM Content . . . . . . . . . . . . . ie: "imagelink"
UTM Medium . . . . . . . . . . . . . ie: "social"
UTM Source . . . . . . . . . . . . . ie: "twitter"
UTM Term . . . . . . . . . . . . . . ie: "open+day"
Year of Entry . . . . . . . . . . . . ie: "2021"

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