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Agent Management Platform (AMP) - Overview
Agent Management Platform (AMP) - Overview

Top-level description of how AMP accelerates your Overseas Agent Network's performance.

Dom Yeadon avatar
Written by Dom Yeadon
Updated over a week ago

!COMING SOON! AMP is a module within Student CRM, alongside Agent Manager (AGM), Applications (APS), and Applications Passive (APV). These modules work together to help your establishment manage your overseas agents, and students manage applications smoothly. AMP connects agents, students, and university staff, making the application process clearer, faster, and more efficient.

Technology

This is a secure web login, just like Student CRM. It is built to run primarily (and beautifully) on smartphones as well as tablets, laptops and desktops too.

How It Works:

  • Universities invite their overseas agents to log into AMP.

  • Agents manage student applications directly in AMP (without accessing the university’s internal system).

  • University staff track applications in their system and communicate with agents to move applications forward.

  • Students get real-time updates in their own portal and see what they need to do next.

Benefits for Everyone:

For University Staff:

  • Saves time by automating agent management and reducing manual work.

  • Ensures compliance with UK Visa and Immigration (UKVI) rules.

  • Helps track agent performance with real-time insights.

For Overseas Agents:

  • Provides training and support to help them meet university expectations.

  • Strengthens trust and relationships with universities.

  • Makes contracting and payments easier with digital workflows.

For Students:

  • Ensures they get accurate advice on courses, visas, and applications.

  • Reduces misinformation by standardising processes.

  • Leads to faster responses and a better application experience.

In short, AMP streamlines agent management, improves communication, and increases the chances of successful applications for students. 🚀

FAQs

Q. What is AMP, and how does it fit into Student CRM?

A. AMP (Agent Management Platform) is a module within Student CRM, working alongside Agent Manager (AGM), Applications (APS), and Applications Passive (APV). Together, these modules help universities, overseas agents, and students manage applications more efficiently.

Q. Who uses AMP?

A. AMP is used by university staff, overseas agents, and students. University staff manage applications and agent relationships, agents submit and track student applications, and students receive real-time updates on their progress.

Q. Can agents access Student CRM directly?

A. No, agents never log into Student CRM. They access AMP, which provides everything they need to manage student applications without direct access to the university’s internal system.

Q. How does AMP help universities manage their overseas agents?

A. AMP streamlines the entire agent lifecycle, from recruitment and training to performance tracking and contract management. It also ensures compliance with UKVI regulations by logging key interactions and documents.

Q. What kind of applications do agents manage in AMP?

A. Agents manage applications linked to them in Agent Manager (AGM). Active applications appear in the university’s Applications (APS) module, while UCAS applications appear in Applications Passive (APV) for monitoring.

Q. Can students track their application progress?

A. Yes! Students see real-time updates in their Application Portal, including what steps they need to take next.

Q. How does AMP improve communication between universities, agents, and students?

A. AMP makes the process transparent—agents can see how university staff are progressing applications, while students receive clear updates. This reduces delays, improves response times, and ensures a smoother experience for everyone.

Q. Does AMP help with agent training and performance tracking?

A. Yes! AMP provides structured training, performance reviews, and feedback tools to help agents align with university expectations and continuously improve their services.

Q. How does AMP handle compliance with UK Visa and Immigration (UKVI) rules?

A. AMP automatically logs key interactions and documents, ensuring that universities meet UKVI audit requirements without extra manual work.

Q. How does AMP reduce admin work for university staff?

A. By automating processes like agent management, contracting, and performance tracking, AMP cuts down on repetitive tasks, reducing manual effort and the risk of errors.

Q. How does the institution support agents?

A. Universities provide marketing support to help agents promote their courses effectively. This includes access to:

  • Branded marketing materials (brochures, videos, presentations) to share with prospective students.

  • Regular training and updates on course offerings, application processes, and visa requirements.

  • Dedicated agent portals where agents can download the latest promotional content.

  • Webinars and Q&A sessions to keep agents informed and aligned with university recruitment goals.

END

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