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A-Z of all Merge Tags

A list of commonly used merge tags that can be used in Touchpoints, Campaigns, and Setups.

Dom Yeadon avatar
Written by Dom Yeadon
Updated over 9 months ago

Copy and paste any merge tags from here into your templates.

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Touchpoints

(AOD, APS, APV, BDY, EVM, MEC, POD, PRQ, RAP)

Touchpoints can be automatically sent out containing information merged in from the Occurrence of the App the student is in.

Example: a student books onto an Applicant Day and you want to set up an email touchpoint that merges in the course they have applied for, with a link to the course page on your website, whilst addressing them by their first name. These are all merge tags and are used like this:

  • "Hi [xxxStudent.first_namexxx], find out more about our [xxxCourse.course_namexxx] by clicking here: [xxxCourse.urlxxx]."

Applicant Open Days (AOD) merge tags

[xxxInvite.bookablexxx]

[xxxInvite.booking_refxxx]

[xxxInvite.event_datexxx]

[xxxInvite.feed_applicant_uidxxx]

[xxxInvite.feed_application_uidxxx]

[xxxInvite.interviewxxx]

[xxxInvite.invite_list_idxxx]

[xxxInvite.statusxxx]

[xxxInvite.status_changedxxx]

[xxxInvite.ucas_course_codexxx]

Applications (APS & APV) merge tags

[xxxApplication.academic_yearxxx]

[xxxApplication.aux_srs_idxxx]

[xxxApplication.conditionsxxx]

[xxxApplication.convictionsxxx]

[xxxApplication.course_amountxxx]

[xxxApplication.course_idxxx]

[xxxApplication.course_intakexxx]

[xxxApplication.course_start_datexxx]

[xxxApplication.course_titlexxx]

[xxxApplication.declined_letter_linkxxx]

[xxxApplication.deposit_amountxxx]

[xxxApplication.deposit_paidxxx]

[xxxApplication.disabilitiesxxx]

[xxxApplication.drag_statexxx]

[xxxApplication.encoded_urnxxx]

[xxxApplication.entry_pointxxx]

[xxxApplication.faculty_idxxx]

[xxxApplication.faculty_namexxx]

[xxxApplication.feeeligxxx]

[xxxApplication.idxxx]

[xxxApplication.intake_monthxxx]

[xxxApplication.intake_yearxxx]

[xxxApplication.interview_statusxxx]

[xxxApplication.last_statusxxx]

[xxxApplication.learning_requirementsxxx]

[xxxApplication.memoxxx]

[xxxApplication.mis_application_idxxx]

[xxxApplication.mis_campusxxx]

[xxxApplication.mis_course_codexxx]

[xxxApplication.offer_letter_linkxxx]

[xxxApplication.reject_letter_linkxxx]

[xxxApplication.reject_reasonxxx]

[xxxApplication.residency_statusxxx]

[xxxApplication.school_namexxx]

[xxxApplication.statusxxx]

[xxxApplication.status_changedxxx]

[xxxApplication.ucas_application_idxxx]

[xxxApplication.ucas_course_codexxx]

[xxxApplication.year_of_entryxxx]

[xxxUser.departmentxxx]

Event Manager (EVM) merge tags

[xxxInvitee.booking_confirm_linkxxx]

[xxxInvitee.booking_refxxx]

[xxxInvitee.custom_varchar_1xxx]

[xxxInvitee.custom_varchar_2xxx]

[xxxInvitee.event_idxxx]

[xxxInvitee.statusxxx]

[xxxInvitee.status_changedxxx]

[xxxInvitee.year_of_entryxxx]

[xxxEvent.agenda_textxxx]

[xxxEvent.booking_form_intro_textxxx]

[xxxEvent.confirmation_page_textxxx]

[xxxEvent.duration_hoursxxx]

[xxxEvent.duration_minsxxx]

[xxxEvent.event_datexxx]

[xxxEvent.event_namexxx]

[xxxEvent.event_touchpoint_textxxx]

[xxxEvent.joining_instructions_textxxx]

[xxxEvent.risk_assessment_textxxx]

[xxxEvent.short_urlxxx]

[xxxEvent.start_timexxx]

[xxxEvent.venuexxx]

Mobile Event Capture (MEC) merge tags

[xxxMobileEvent.durationxxx]

[xxxMobileEvent.event_namexxx]

[xxxMobileEvent.locationxxx]

[xxxMobileEvent.start_datexxx]

[xxxMobileCapture.custom_text_1xxx]

[xxxMobileCapture.custom_varchar_1xxx]

[xxxMobileCapture.custom_varchar_3xxx]

[xxxMobileCapture.enquiry_sourcexxx]

[xxxMobileCapture.import_idxxx]

[xxxMobileCapture.mobile_event_idxxx]

[xxxMobileCapture.subject_idxxx]

[xxxMobileCapture.subject_of_interestxxx]

[xxxMobileCapture.year_of_entryxxx]

Pre-Applicant Open Days (POD) merge tags

[xxxOpenDay.namexxx]

[xxxPodInvite.booking_refxxx]

[xxxPodInvite.event_datexxx]

[xxxPodInvite.open_day_idxxx]

[xxxPodInvite.statusxxx]

[xxxPodInvite.year_of_entryxxx]

[xxxProgramme_coursegroup_textxxx]

[xxxProgramme_courseinfo_textxxx]

[xxxProgramme_timetablexxx]

[xxxProgramme_facultyevent_textxxx]

[xxxProgramme_footer_textxxx]

[xxxProgramme_header_textxxx]

Prospectus Requests (PRQ) merge tags

[xxxProspectusRequest.custom_varchar_1xxx]

[xxxProspectusRequest.delivery_methodxxx]

[xxxProspectusRequest.enquiry_sourcexxx]

[xxxProspectusRequest.subject_of_interestxxx]

[xxxProspectusRequest.year_of_entryxxx]

Rapid Response (RAP) merge tags

[xxxRapidResponse.course_idxxx]

[xxxRapidResponse.current_school_namexxx]

[xxxRapidResponse.custom_text_1xxx]

[xxxRapidResponse.custom_text_2xxx]

[xxxRapidResponse.custom_varchar_1xxx]

[xxxRapidResponse.custom_varchar_2xxx]

[xxxRapidResponse.custom_varchar_3xxx]

[xxxRapidResponse.custom_varchar_4xxx]

[xxxRapidResponse.custom_varchar_5xxx]

[xxxRapidResponse.enquiry_sourcexxx]

[xxxRapidResponse.event_datexxx]

[xxxRapidResponse.event_namexxx]

[xxxRapidResponse.faculty_idxxx]

[xxxRapidResponse.form_idxxx]

[xxxRapidResponse.import_idxxx]

[xxxRapidResponse.subject_of_interestxxx]

[xxxRapidResponse.year_of_entryxxx]

Student tags (can be used in any App)

[xxxStudent.address_1xxx]

[xxxStudent.address_2xxx]

[xxxStudent.address_3xxx]

[xxxStudent.country_iso_2xxx]

[xxxStudent.Country.countries_namexxx]

[xxxStudent.Country.nationalityxxx]

[xxxStudent.countyxxx]

[xxxStudent.Course.course_aimxxx]

[xxxStudent.Course.department_idxxx]

[xxxStudent.Course.urlxxx]

[xxxStudent.date_of_birthxxx]

[xxxStudent.email_addressxxx]

[xxxStudent.faculty_idxxx]

[xxxStudent.Faculty.faculty_short_codexxx]

[xxxStudent.first_namexxx]

[xxxStudent.genderxxx]

[xxxStudent.known_asxxx]

[xxxStudent.last_namexxx]

[xxxStudent.level_idxxx]

[xxxStudent.Level.level_namexxx]

[xxxStudent.Level.level_short_codexxx]

[xxxStudent.middle_namexxx]

[xxxStudent.mis_codexxx]

[xxxStudent.mobile_numberxxx]

[xxxStudent.nationality_idxxx]

[xxxStudent.Nationality.nationalityxxx]

[xxxStudent.Nationality.nationalityxxx]

[xxxStudent.opt_in_emailxxx]

[xxxStudent.opt_in_phonexxx]

[xxxStudent.opt_in_postalxxx]

[xxxStudent.opt_in_smsxxx]

[xxxStudent.Persona.namexxx]

[xxxStudent.Persona.short_codexxx]

[xxxStudent.postcodexxx]

[xxxStudent.residency_statusxxx]

[xxxStudent.telephone_numberxxx]

[xxxStudent.titlexxx]

[xxxStudent.townxxx]

[xxxStudent.ucas_applicant_refxxx]

[xxxStudent.uuid_shortxxx]

Course tags (Can be used in any App)

[xxxCourse.Campus.addressxxx]

[xxxCourse.Campus.map_urlxxx]

[xxxCourse.Campus.namexxx]

[xxxCourse.course_aimxxx]

[xxxCourse.course_codexxx]

[xxxCourse.course_namexxx]

[xxxCourse.department_idxxx]

[xxxCourse.faculty_idxxx]

[xxxCourse.Faculty.faculty_namexxx]

[xxxCourse.Faculty.faculty_short_codexxx]

[xxxCourse.course_yearxxx]

[xxxCourse.level_idxxx]

[xxxCourse.Level.level_namexxx]

[xxxCourse.Level.level_short_codexxx]

[xxxCourse.tagsxxx]

[xxxCourse.ucas_codexxx]

[xxxCourse.urlxxx]

[xxxEstablishment.establishment_namexxx]

[xxxFaculty.faculty_namexxx]

[xxxFaculty.faculty_short_codexxx]

[xxxLevel.level_namexxx]

[xxxLevel.level_short_codexxx]

[xxxSubject.subject_namexxx]

Campaigns

(AGM, APS, CTM, SDB)

Campaigns can be sent out containing information merged in from the Occurrence of the App the recipient is in.

Example: You want to send out information to schools about upcoming open days, so you create a campaign with the contact's name and sign off with their school name:

  • "Hi {|Contact_First_Name|}, Our open day dates for the spring season are [...]. We're looking forward to seeing students of {|Organisation_Name|} there!"

Agent Manager (AGM) merge tags for a Campaign

Agency

{|Agency_Address_1|}

{|Agency_Address_2|}

{|Agency_Name|}

{|Agency_Country|}

{|Agency_Postcode|}

{|Agency_Town|}

Agent

{|Agent_OptOutLink|My Contact Preferences|}

{|Agent_uuid_short|}

{|Agent_Department|}

{|Agent_Email|}

{|Agent_First_Name|}

{|Agent_Last_Name|}

{|Agent_Phone|}

{|Agent_Position|}

{|Agent_Territory|}

{|Agent_Title|}

​​​​​​​{|Agent_Username|}

Contact Manager (CTM) merge tags for a Campaign

Contacts

{|Contact_Address_1|}

{|Contact_Address_2|}

{|Contact_Department|}

{|Contact_OptOutLink|My Contact Preferences|}

{|Contact_Relationship_Type|}

{|Contact_uuid_short|}

{|Contact_Country|}

{|Contact_County|}

{|Contact_Date_Of_Birth|}

{|Contact_Status_Reason|}

{|Contact_Email_Address|}

{|Contact_First_Name|}

{|Contact_Known_As|}

{|Contact_Last_Name|}

{|Contact_Maiden_Name|}

{|Contact_Middle_Name|}

{|Contact_Phone_Number|}

{|Contact_Position|}

{|Contact_Postcode|}

{|Contact_Reason|}

{|Contact_Student_Reference|}

{|Contact_Title|}

{|Contact_Town|}

Organisations

{|Org_Address_1|}

{|Org_Address_2|}

{|Org_Country|}

{|Org_Status_Reason|}

{|Organisation_Name|}

{|Org_Phone|}

{|Org_Postcode|}

{|Organisation_Relationship_Type|}

{|Org_Status|}

{|Org_Town|}

Student Database (SDB) merge tags for a Campaign

{|Student_known_as|Student_first_name|}

{|Student_Address_1|}

{|Student_Address_2|}

{|Student_Address_3|}

{|StudentCountry_Countries_Name|}

{|Student_County|}

{|StudentCourse_Course_Name|}

{|StudentCourse_Url|}

{|Student_Email_Address|}

{|Student_First_Name|}

{|Student_Last_Name|}

{|Student_Middle_Name|}

{|Student_Mis_Code|}

{|Student_OptOutLink|Access my privacy centre|}

{|Student_Postcode|}

{|Student_Title|}

{|Student_Town|}

{|Student_Ucas_Applicant_Ref|}

{|Student_uuid_short|}

Applications Active (APS) merge tags for a Campaign

Applications

{|Application_Academic_Year|}
{|Application_Agent_Email|}
{|Application_Agent_Name|}
{|Application_Application_Date|}
{|Application_Cas_Letter_Link|}
{|Application_Cas_Number|}
{|Application_Cas_Status|}
{|Application_Conditions|}
{|ApplicationCourse_Course_Aim|}
{|Application_Course_Amount|}
{|ApplicationCourse_Course_Code|}
{|ApplicationCourse_Department_Id|}
{|Application_Course_End_Date|}
{|Application_Course_Intake|}
{|ApplicationCourse_Jacs_Code|}
{|ApplicationCourseLevel_Level_Name|}
{|ApplicationCourseLevel_Level_Short_Code|}
{|ApplicationCourse_Course_Name|}
{|Application_Course_Start_Date|}
{|Application_Course_Title|}
{|ApplicationCourse_Ucas_Points_Required|}
{|ApplicationCourse_Course_Url|}
{|Application_Declined_Comments|}
{|Application_Declined_Letter_Link|}
{|Application_Declined_Reason|}
{|Application_Deposit_Amount|}
{|Application_Intake_Month|}
{|Application_Intake_Year|}
{|Application_Last_Status|}
{|Application_Mis_Application_Id|}
{|Application_Mis_Course_Code|}
{|Application_Offer_Letter_Link|}
{|Application_Qualification_Aim|}
{|Application_Reject_Comments|}
{|Application_Reject_Letter_Link|}
{|Application_Reject_Reason|}
{|Application_Status|}
{|Application_Ucas_Application_Id|}
{|Application_Ucas_Choice_Number|}
{|ApplicationCourse_Ucas_Code|}
{|Application_Ucas_Course_Code|}
{|Application_Year_Of_Entry|}

Faculties

{|ApplicationCourseFaculty_Faculty_Name|}

{|ApplicationCourseFaculty_Faculty_Short_Code|}

Setup Emails

(AGM, APS, CTM, ENQ, SDB)

Setup emails are templates that contain your branding, but automatically merge in the content from that App, so only need one merge tag.

Example: when you send out 1-2-1 emails from the Student Database app you only need to include one merge tag in your email template:

  • [xxxreplace_with_contentxxx]

Enquiries (ENQ) merge tag for a Setup email

[xxxEnquiries.Enquiry.answerxxx]

[xxxEnquiries.Enquiry.answered_byxxx]

[xxxEnquiries.Enquiry.date_answeredxxx]

[xxxEnquiries.Enquiry.questionxxx]

[xxxEnquiries.Enquiry.response_subjectxxx]

[xxxEnquiries.Enquiry.used_q_and_axxx]

[xxxEnquiries.Enquiry.year_of_entryxxx]

Applications Active (APS) merge tag for a Setup email

[xxxApplication.agent_emailxxx]

[xxxApplication.agent_idxxx]

[xxxApplication.agent_namexxx]

[xxxApplication.cas_letter_linkxxx]

[xxxApplication.cas_letterxxx]

[xxxApplication.conditionsxxx]

[xxxApplication.course_idxxx]

[xxxApplication.declined_letter_linkxxx]

[xxxApplication.entry_sourcexxx]

[xxxApplication.faculty_namexxx]

[xxxApplication.mis_application_idxxx]

[xxxApplication.offer_letter_linkxxx]

[xxxApplication.offer_letterxxx]

[xxxApplication.qualification_aimxxx]

[xxxApplication.reject_commentsxxx]

[xxxApplication.reject_letter_linkxxx]

[xxxApplication.reject_letterxxx]

[xxxApplication.reject_reasonxxx]

[xxxApplication.rejected_byxxx]

[xxxApplication.rejection_confirmed_byxxx]

[xxxApplication.residency_statusxxx]

[xxxApplication.school_namexxx]

[xxxApplication.statusxxx]

[xxxApplication.year_of_entryxxx]

[xxxCampus.namexxx]

[xxxconditions_tablexxx]

[xxxletter_creation_longxxx]

[xxxletter_creation_shortxxx]

[xxxreference_linkxxx]

[xxxSetting.public_form_urlxxx]

[xxxSetting.public_portal_urlxxx]

FAQs

Q. What if I can't see the merge tag I want in my Touchpoint?

A. Contact Customer Support and ask them to switch on the tag you want.

Q. Can I have XYZ, which isn't on the above list, as a merge tag?

A. Maybe. Contact Customer Support and they'll let you know if this is a tag which can be switched on. Or, if it's not too complicated, they may raise it with the Technical Team to be added. Please note - this will be on a case-by-case basis, as not all tags can be added as merge tags.

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