What is a Funnel used for?
A Funnel will allow you to see the process/es that your student has taken throughout the booking process within POD. It will provide you with a visual representation of the conversion data between each step.
Any funnel that is created within Google Analytics must be tagged to a Goal.
How to create a Goal:
>Go to the Admin section in your Google Analytics account- this can be located within the top navigation options
>Click on Goals and the 'Create Goal'
>Complete the require fields
Name -
Type:
Destination - A specific location
Duration - Sessions that last a specific amount of time or longer
Pages/Screens per visit - A user views a specificnumber of pages or screens
Event - An action defined as an Event is triggered
>Next step
Destination equals to - this is the URL of the final step of the booking process (Thank you page)
Value - Leave this selected as OFF
Funnel - this is where you will set up the navigation of the funnels (each step of the 5 step booking process)
For each step, enter in the below regexes:
\/pod\/[A-Z0-9]{2,6}\/(index)?\/?
\/pre_app_open_days\/public_bookings\/choose_day\/[0-9]{1,12}\/?
\/pre_app_open_days\/public_bookings\/choose_activities\/[0-9]{1,12}\/?
\/pre_app_open_days\/public_bookings\/confirmation\/[0-9]{1,12}\/?
\/pre_app_open_days\/public_bookings\/timetable\/[0-9]{1,12}\/?
You will need to ensure the regexes are inserted with the correct required URL information, this can be obtained via the 5 step booking process.
I have included an example below of test account regexes of how they should look once complete.
https://crm.student-crm.com/podC294/index/
https://crm.dataharvesting.com/pre_app_open_days/public_bookings/choose_day/4012345
https://crm.dataharvesting.com/pre_app_open_days/public_bookings/choose_activities/4012345
https://crm.dataharvesting.com/pre_app_open_days/public_bookings/confirmation/4012345
https://crm.dataharvesting.com/pre_app_open_days/public_bookings/timetable/4012345
Required? - Mark as Yes to ensure your students can't miss a step by copying a URL and pasting, this will ensure the students go through every stage of the booking process.
How do I test it's working?
Once you’ve gone through the booking process steps a couple of times, you can check it works by going to ‘Conversions’ on the left hand menu of Google Analytics, select ‘Goals’ and then ‘Funnel Visualisation’ this is where you can see your drop-off and completion activity.
We have included the video below for your reference 'How to Set Up Conversion Funnels in Google Analytics'.