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What is a Marketing Unit?

The difference between International or Domestic MUs

Steph Stevens avatar
Written by Steph Stevens
Updated over 4 years ago

Marketing Units (MUs) keep users and students belonging to one department separate from another department within the same University. For example, Domestic and International departments.

A student record can only belong to one marketing unit. If you have just one marketing unit set up, all students will belong to that one marketing unit.

You can collect data for multiple marketing units into separate occurrences in Student CRM. For example, you can have one occurrence for Domestic enquiries, and another occurrence for International enquiries.

All Users, regardless of their MU, can browse all students within the Student Database. However if you only have permissions for Domestic Marketing Unit you will be able to view but not grab the International data.

If you require access to multiple Marketing Units please ask a User Admin who will be able to give you the correct permissions.

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