In Student CRM there are two slightly different ways to target manual campaigns to Students:
An 'Ad-hoc' via a specific module (like Prospectus Requests, Mobile Event Capture, Rapid Response, Pre-app Open Days or Applicant Open Days). Ad-hocs are created from a Search or Grab.
A 'Campaign' via Student Database or Applications. Campaigns are created from Segments.
The Ad-hoc system will eventually be replaced by Segments and Campaigns in each module.